What is SEO & What Are Its Types? - SEO stands for Search Engine Optimization, it is the process of increasing the quantity and quality of traffic to your website through organic search results. It is a marketing discipline which focuses on increasing visibility in non-paid search engine results. If you do not have any idea regarding SEO then here we have brough up all you need to know regarding What is SEO & What are its types.
SEO is required to improve the rankings, driving traffic, and for increasing awareness in the search engines. There is a lot of traffic in the search engines like Google, Bing, Yahoo, etc. SEO is very helpful in attracting all the quality visitors who are really interested in the products offered by you.
Main Types of SEO Techniques
There are four main types of SEO techniques.
White Hat SEO
White Hat SEO is a technique which utilizes techniques and methods to improve the search engine rankings of a website which do not run the search engine guidelines mainly Google. The different white hat SEO techniques include high-quality content development, website HTML optimization, restructuring of websites, link acquisition campaigns, manual research, and outreach.
Black Hat SEO
Black Hat SEO is a technique that uses tactics which violate search engine guidelines. These are the guidelines provided by the search engines for improving the online visibility of your websites. This is done for increasing website rankings and traffic. It is basically a less costly approach as you are taking shortcuts to the top by going against published Google Webmaster guidelines. The black hat SEO techniques include link spam, keyword stuffing, cloaking, hidden text, and hidden links.
Grey Hat SEO
These techniques are a combination of black hat and white hat SEO techniques. Grey Hat SEO is a technique which uses old domains to send backlinks. The old domains are the domains that are no longer active and they are not used by the users. These domains do not maintain a specific identity and are not trusted by the users. The act of creation and sending of backlinks from there are not useful to the online users.
Negative SEO is a practice of implementing black or grey hat SEO techniques on other's websites with the intention of causing harm. It is the method in which your competitors are being harmed in order to make your rankings higher in the search results. These techniques generally focus on building undesirable links to someone else's website, posting inappropriate reviews, or hacking the website, etc.
Two Main SEO Types
There are two main types of SEO.
On-Page SEO is the practice of optimizing individual web pages in order to rank higher and get more traffic in search engines. It refers to the source code of both the content and the HTML source code. The main purpose of On-Page SEO is to set up your website's pages to land at the top of search engine results. On- page SEO results in providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc.
Some features of On- Page SEO are as follows.
- Optimization of description, title, and keywords.
- Image optimization for bringing the efficient loading of images and quality.
- HTML and CSS web page optimization.
- Content optimization by removing plagiarism and grammatical errors.
- Image optimization and keyword density.
Off- Page SEO
Off- Page refers to the activities that are performed outside the boundaries of your website. These activities include link building, social media marketing, and social bookmarking. It includes backlinks to the website's pages from the authority sites. The different social media platforms like facebook, twitter, Google plus, LinkedIn, etc. are used in off-page SEO. The Off-Page SEO techniques include adding backlinks, business directory submission, ping submission, social bookmarking, article submission, blog posting, infographics sharing, etc.
Some features of Off-Page SEO are as follows.
- Creates a backlink profile.
- Backlinks from trusted domains.
- Social media and guest blogging.
- Building an online presence.
- Listing your website on online directories.
- Blog commenting is best for off- page SEO link building.
SEO is very helpful in bringing more traffic to your website in case you want to start a website or for any business.