What is keyword research and how to do it - It is the best way to search the word/title when you do not know the exact subject heading. A keyword search looks for the result anywhere in the record. Good keywords are closely related to the subject of websites. To achieve better rankings in search engines, SEO professionals research additional keywords.
It is a fundamental practice in search engine optimization. The search engine process involves choosing a topic for your content that is focused on the set of target keywords. This makes easier to get a high rank in search engine which usually results in high web traffic. The process of keyword search involved the brainstorming and the use of keyword tools.
How to do keyword searches?
It is the process of finding and analyzing actual search terms that people enter into search engines. To make it simple, I m going to explain the process of keyword search, how it is possible to search keyword?
Step 1: - what is your mission.
Before starting everything, it is necessary to think about what you want to do, what is your mission, what are you trying to reach, what is your website about, etc. Most people fail to answer these things, but take your time and think about these. This is the first basic step towards your search. Think and write down on paper or computer/phone, etc. If you can answer these questions in detail, then you have taken the first important step towards your keyword process.
Step 2: - Make a list of keywords.
Create a list of keywords. Try to get into the heads of your potential buyer. Think the way of your clients like what they want, what they are looking for, what things attracted most and all. If you can answer these queries then you will easily work on your mission.
Make sure your keywords fit your site: - Be aware that you should be found for terms that match your site. If you think smartly and work well for this, then this will lead to increase the traffic for your site. Because it would easy for searchers to find the exact what they want.
Step 3: - look at search intent.
When planning your content, always ask yourself these questions. There are four types of intents;
- Informational intent: - People are just trying to find information on specific topics.
- Navigational intent: - People want to access a specific website by entering the term into the search engine.
- Commercial intent: - People want to buy something sometime soon and doing research before making a purchase.
- Transactional intent: - People are looking to buy something after doing their commercial intent searches.
Step 4: - construct landing searches.
The next step is to create superb landing pages. In the past, each keyword you want to be found forgot its landing page. Today, search engines are sp smart; they show the best results and will show the top rank data for any search.
Create an overview: - build your page in a well-structured way with the help of spreadsheet programs such as; Excel, Google, etc. generate a table and add the first list of search keywords, then set up a structure.
Create the landing page: - you'll need to construct a landing page before the search items. It can be a long term thing; you need not create all this immediately.
Step 5: - See how your competitors are ranking for these keywords.
If your competitor is doing something, it does not mean that you also do the same. Just because your keywords are important for your competitor, does not mean it is important for you. For instance, if your competitor is putting the same keyword, then try to improve your ranking for those keywords. This could be a great opportunity for you to own market share on important terms.
What kind of tools that we can use in the keyword search?
Several tools help to cut down your keyword list.
Google ads keyword planner: - Google offers free tools to do basic keyword analysis.
Feature of this tool: -
- Get a search volume estimate for the keyword.
- Generate new keywords by combining the different keyword lists.
- Create a new keyword variation based on the previous one.
- It provides keyword used for websites.
Google suggests: - Google introduced this in 2012. It is used as a live feature while the user is typing a search phrase into the browser or Google website. This contains a large number of organic keywords very closely related to the full or partial keyword.
Bing ads keyword planner: - This provides keyword and ad group suggestions and also shows the average monthly search volume trend.
- Get search volume data and trends
- Get performance and cost estimates.
- Multiply keyword lists to get a new keyword list.
Why it is important to do keyword research?
It is important because it will make clear which search term your audience uses. For instance, if you are using one set of the keyword to describe your product and client are using the different keyword, then this creates mismatching and the potential customer can not react to your product. To avoid this, the keyword research is essential. It enhances the traffic and visibility of your website.