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 Top 30 Google Ads Interview Question Answers 2024-  Google Ads and PPC are paid strategies that drive traffic to your website from search engines or other websites. Nowadays people are very interested in digital marketing jobs, especially in Google Ads jobs.

If you are looking for a PPC or Google Ads job, then you have to be prepared for Google Ads interviews. Some specific questions are asked frequently in interviews with job candidates. We create and share a list of the Top 30 Google Ads Interview Question Answers 2024 for your help. If you understand these questions and answers then you have a great chance to clear the Google Ads interview for a job.

List of Top 30 Google Ads Interview Question Answers 2024- Top 30 Google Ads Interview Question Answers 2024 1

Q.1 What is the Google Ads?

Ans. Google Adsense is a paid advertisement service that appears on the SERPs of Google. Different search engines have different Adsense programs. 

Q.2 What are the benefits of Google Ads?

Ans. Some Important Benefits of Google Ads -

  • Good Targeting
  • Amazing Reach
  • Measurability of Campaign Success
  • Control over budgets
  •  Increasing Conversion

Q.3 What is a Quality Score?

Ans. Quality score is a type of rating that is given by Google based on keyword relevance and ad design of PPC. It is based on many other factors like landing page quality, CTR, text relevance, and performance of previous Ads.

Q.4 What is an Ad rank?

Ans. Ad rank is your position on the pages of Google which depends on the Quality Score.

Q.5 What are the different types of Google Ads campaigns? 

Ans. Types of Google Ads Campaigns-

  • Search
  • Display
  • Performance Max
  • Shopping
  • Video
  • App Promotion

Q.6 What are the different keyword match types in Google Ads? 

Ans. There are 3 types of keyword matches-

  • Broad Match
  • Phrase Match
  • Exact Match

Q.7 . Is PPC only appropriate for big brands?

Ans. No, every brand can use PPC for their business growth and conversions. The most important aspect of PPC is finding the right keywords that are targeted and relevant.

Q.8 What is the Google Ads double-serving policy?

Ans. The Google Ads double-serving policy indicates that an Ad creator can not use different accounts to advertise the same website or keyword. It is enforced by Google to avoid showing Ads of the same company to users.

Q.9 What is an Ad group in Google Ads?

Ans. If one or more keywords are organized around a common goal or theme, then this set of Ads is called an Ad group. It is a way to build campaigns in an organized manner.

Q.10 What is a conversion optimizer in Google Ads?

Ans. Conversion optimizer is a feature in Google Ads that helps advertisers get a maximum number of conversions while staying within a specified budget. It adjusts bids automatically for each auction.

Q.11  What is the formula for finding CTR (Click Through Rate)?

Ans. Click Through Rate is a parameter to measure the click rate of your Ad. It is the most important factor in determining the quality score of an Ad.

The formula for finding CTR is- Clicks/impressions*100

Q.12 What is the character limit of a destination URL?

Ans. 1024 characters is the character limit of a destination URL.

Q.13 How can Google Shopping drive more sales and traffic?

Ans. We can do the following steps to drive more sales and traffic-

  • Include product reviews and ratings
  • Optimize product titles
  • Use quality images 
  • Use a negative keywords strategy
  • Include Ad extensions 

Q.14 How can you improve conversion rates?

Ans. Here are some ways that can improve conversion rates-

  • Include pop-ups
  • Have a strong CTA
  • Add chatbots
  • Add verified reviews and testimonials
  • Seamless navigation of the website

Q.15 What is the difference between CPM, CPV, and CPC bidding?

Ans. Differences-




Cost per thousand impressions, irrespective of the number of clicks

Cost per click, amount paid per click

Cost per view, pay for every unique view by a user

Q.16 What is a Google Ad API?

Ans. Google Ad API enables developers to build an application that links with Google Ad servers. This can automatically generate landing pages, reports, keywords, and more.

Q.17 What are the different Google AdWords extensions?

Ans. There are different types of Google Ads extensions-

  • Sitelink extension
  • Call extension
  • Structure snippet extension
  • Location extension
  • Review extension
  • Promotion extension
  • Message extension
  • Price extension

Q.18  What are the different types of automatic bidding strategies?

Ans. Types of automatic bidding strategies are-

  • Maximize clicks
  • Enhance CPC & Target CPC
  • Target search page location
  • Target ranking share
  • Target CPA

Q.19 Explain IP Address exclusion in Google AdWords

Ans. The IP address exclusion enables users to enter the IP addresses manually which they do not want to show their Ads. All addresses that are entered are not able to see Ads. It is usually done on those networks that are not likely used by potential customers.

Q.20 What is the difference between managed and automatic placements?

Ans. Managed and automatic placements both are part of display Ads. In managed placements, you can choose from different options which you want to show your Ads. If a particular option ranks well for targeted keywords then you can choose only those pages to show your Ads.

In automatic placements, you can not choose options, and it shows Ads automatically.

Q.21 Explain the different types of billing strategies.

Ans. Here are the three types of billing strategies-

  • Automatic billing strategy
  • Manual billing strategy
  • Monthly Invoice

Q.22 What is Keyword Insertion? What are its different types?

Ans. Keyword insertion enables advertisers to automatically update their Ads with keywords in an Ad group. Here are the three types of keyword insertion that are

  • Title case
  • Sentence case
  • Lower case

Q.23 Give some reasons why keyword insertion might not be working.

Ans. Here are some reasons that keyword insertion might not be working-

  • Incorrect grammar
  • Misspelt keywords
  • Character limits exceeded
  • Irrelevant keywords
  • Not working landing pages
  • Dynamic Search Ads

Q.24  How can you improve your ad position in Google AdWords?

Ans. We can improve our Ad position in Google Ads by following methods-

  • Increase the bid
  • Improve the quality score
  • Use search terms as keywords
  • Work on relevant extensions
  • Focus on Ad relevance

Q.25 What is Remarketing?

Ans. Remarketing is a technique that helps you to connect with those users who have already interacted with or visited your mobile app or website. There are different types of remarketing-

  • Standard Remarketing
  • Dynamic Remarketing
  • Custome list Remarketing
  • Video Remarketing

Q.26 What is ROAS? How do you calculate it from Google Ads?

Ans. Return on Ad Spend is a metric that calculates revenue for each amount that a business spends on advertising. It is similar to the concept of ROI(return on investment). 

Formula to calculate ROAS-

Total Ad Revenue / Total Ad Spend 

Q.27 What is the difference between Google Ads and Google Analytics?

Ans. Differences-

Google Adwords

Google Analytics

Track Click (even same person clicks multiple times on Ads)

Track Visit (separate views by the same person are counted as one visit)

If a visitor clicks on an Ad but hits the stop button, still counts as a click

In the same scenario, Analytics will not count as a visit

Q.28 What benefits does remarketing offer?

Ans. Here are the benefits of remarketing-

  • Special purpose list
  • Large-scale influence 
  • Customers who are most likely to buy

Q. 29 What are the different sizes of display Ads?

Ans. Some different sizes of display Ads are-

  • Square (250 x 250)
  • Billboard (970 x 250)
  • Large Rectangle (336 x 280)
  • Leaderboard (728 x 90)
  • Medium Rectangle (300 x 250)
  • Wide Skyscraper (160 x 600)
  • Half-Page (300 x 600)
  • Mobile banner (320 x 50)

Q.30 How can you improve the landing Page quality in Google AdWords?

Ans. The key point to improve landing page quality

  • Ensure a good user experience
  • Make a relevant landing page
  • Provide high-quality content
  • Include CTA
  • Optimize keywords

In Conclusion, these Top 30 Google Ads Interview Question Answers 2024 are a perfect preparation for your PPC job interview. After exploring these question answers you dream Google Ads job is not far away from you. Also, it can gain knowledge and can be an enriching experience for you. 

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