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Top 10 PPC Strategies 2024 To Master For Getting High ROAS- A successful Ad campaign can not work without a well-designed PPC strategy. PPC is a form of online marketing where advertisers pay a fee every time their ad is clicked. Also, they bid on keywords in PPC.

If you are new to Pay-per-click (PPC) advertising and want to know more about PPC strategies to get higher ROAS from your Ads then you should explore this blog. In this blog, we curate a whole-length list of the Top 10 PPC Strategies in 2024 To Master For Getting High ROAS. 

Before PPC strategy we have to understand about types of Ads. different types of PPC advertising are used for several types of Ad campaigns according to needs.

Types of PPC Advertising-

  • Search Ads
  • Display Ads
  • Shopping Ads
  • Video Ads
  • Social Media Ads
  • Amazon Ads
  • Remarketing

List of Top 10 PPC Strategies 2024 To Master For Getting High ROAS-Top 10 PPC Strategies 2024 To Master For Getting High ROAS 1

After understanding the type of PPC advertising, now we dive into PPC strategies for HIgh ROAS. In this list, we mentioned the best strategies for PPC campaigns that help advertisers get high conversions and high ROAS. List-

Use Long-Tail Keywords-

Long-tail keywords contain three or more than three words and they are more specific than general keywords. It is targeting the selected audience who are higher intent for purchase. 

The competition for long-term keywords and cost-per-click(CPC) is very low and the click-through rate(CTR) is much higher. Because they are more specific they attract highly selected audiences that have the intent to purchase. It increases the Ad quality score and reduction in irrelevant search terms.

Prepare Captivating Ad Copy-

We should create an attention-grabbing Ad copy that attracts users to your Ads and increases the lead from Ads. In PPC, we should highlight the benefits that customers will gain rather than focusing on product or service features. 

We should include a clear and captivating call to action (CTA) in our PPC Ad campaign. A strong call to action convinced users to take the desired action like purchasing, contacting your business, and signing up for a newsletter. We should keep our Ad copy short, convincing, and carry a sense of urgency.

Optimize Landing Pages-

A well-designed landing page plays a pivotal role in content marketing strategy. We should maintain consistency between a landing page and our Ads for better results. And, sleek the design to remove distractions and focus on mentioning key elements of your product or service.

We should optimize our landing page by improving page load speed and giving a smooth user experience to users. Mobile-friendly landing pages attract more traffic, so we should create mobile-friendly web pages that load instantly on all devices.  Also, use the call to action(CTA) button on your landing page.

Target at least 3 Platforms-

Advertisers can take several advantages if they use their PPC strategy at least on three PPC platforms. By using multiple platforms, you can enhance your brand’s visibility and go into new markets, attracting ideal customers who may not be active on a single platform. This type of broader reach increases your chances of attracting more traffic, leads, and conversions.

Search engine advertising like Google PPC Ads targets users actively searching for specific services or products, so we should make it ideal for attracting high-intent traffic.

Set Budget-

Setting a realistic budget for PPC Ads requires strategic planning and careful consideration. We should set a budget according to our business objectives and goals. To decide on a perfect budget, conduct keyword research, analyze benchmarks of the industry, and calculate your desired return on Ad spend. 

We should regularly monitor our PPC Ad campaign for maximum effectiveness and adjust our budget according to performance data to optimize the campaign. Also, we should continuously estimate our budget and take a data-centric approach to our campaign. you can change your resources and achieve better results for your PPC campaign.

A common formula for PPC Budget-

Monthly PPC Budget = (Desired Monthly Ad Spend) / (Average Cost Per Click) * (Estimated Monthly Clicks)

Daily PPC Budget = (Desired Monthly Ad Spend) / (30)

Use Negative Keywords-

Negative keywords are those keywords or phrases that are excluded from Google Ads account to stop your Ad from being triggered by unrelated search queries. Using negative keywords can refine your target audience and there is more chance that your Ad shown to a more relevant and relatable audience & generate qualified clicks.

Following these steps for using negative keywords-

  • Identify unwanted keywords
  • Select add group to use negative keywords
  • Go to the keywords section in the Ad group setting
  • Add negative keywords
  • Save changes 

Add Ad Extensions-

Ad extensions play a crucial role in PPC strategy by providing additional features and information to Ads to make them more attractive and relevant to users. 

Types of Ad Extensions-

  • Call Extensions
  • Sitelink Extensions
  • Location Extensions
  • Review Extensions
  • Structured Snippet Extensions 
Use Responsive Ads-

A responsive Ad is a dynamic type of Ad that automatically adjusts appearance, format, and size to fit different ad placements on mobile devices. It allows advertisers to provide multiple descriptions, images, and headlines then the platform tests the different combinations for optimize the performance. 

Use Remarketing for Search Ads-

Remarketing is a PPC strategy that brings back customers who have bounced from your site after performing some actions. The main purpose of remarketing is that convince them to make a purchase.

You can create a list of these users who visit those specific products, shopping carts, and completed purchases. And then create a Google Ad campaign to target these lists. 

Use Dynamic Keyword Insertion-

Dynamic Keyword Insertion is an amazing feature in Google Ads Campaign that allows advertisers to insert customers’ search queries into Ad text. It helps to edit the Ad copy to match the exact phrases that users are searching for create a highly relevant Ads experience. 

Syntax for DKI-

{keyword: default text}


If our Ad text is “Find{Keyword: Great Deals} on Our website

  • When users search for “Pasta” the Ad will show “Find Pasta Deals On Our Website”
  • When the user search term does not match your keywords then the Ad will show “Find Great Deals On Our Website”

In Conclusion, we hope this blog can help you to enhance your knowledge about the Top 10 PPC Strategies 2024 To Master For Getting High ROAS. By implementing these strategies in your PPC Ads, you can generate more leads, conversions, and purchases.

FAQS for Top 10 PPC Strategies 2024 To Master For Getting High ROAS-

Q.1 How can I improve my PPC campaign?

Ans. Here are some key points to improve the PPC campaign-

  • Add negative keywords
  • Remove low-performing keywords
  • Optimize bidding
  • Create a dedicated landing page
  • Update account structure
Q.2 What are the 5 key aspects of PPC?

Ans. Top 5 Key aspects of PPC are - 

  • Ads
  • Keywords
  • Bid
  • Landing Page
  • Path of conversion
Q.3 What is the formula of ROAS?

Ans. The formula for ROAS(%) -  (Revenue from Ads) / (Spend on Ads)* 100.

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