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Top 10 Lead Generation Practices & Tools For Business Growth 2024- Lead generation is a critical component of the sales process, it is all about converting people who are interested in your service or product. The ultimate goal is always nurturing the leads and convert into a loyal customer.

According to some stats, only 15% of marketers believe that they get leads through a sales team and many businesses struggle to generate quality leads. But lead generation practices and online tools can become a game changer for your business.

Content writing like blogs, posts, and articles plays a vital role in lead generation. Also, the lead form which we often use to receive information from leads and later use in email campaigns. On the other hand lead generation tools can help you automate your process, increase conversion rate, and save your time. Both can help you get quality leads and convert them.

We share a list of the Top 10 Lead Generation Practices & Tools for Business Growth in 2024.

List of Top 10 Lead Generation Practices & Tools For Business Growth 2024-Top 10 Lead Generation Practices & Tools For Business Growth 2024

We include some lead-generation practices and some online tools in this list to help you. These strategies and tools are very helpful in generating quality leads. All necessary information about these tools and practices are included in this list-

Understand your target audience-

Knowing your audience is an important aspect of lead generation. By using these factors you can become more impactful in less effort. You can generate more quality leads and a stronger return on investment. Creating a buyer persona and conducting marketing research are the most important aspects of this. 

Buyer persona is a fictional presentation of your customer, based on market research and data about your existing customer. This persona can guide you in content creation, customer services, and product development. You always need to understand your audience’s pain points, preferences, and needs. 

By using market research insights, you can make more effective and targeted strategies for lead generation. For example, if your research shows that your target audience prefers email communication then you can develop an email campaign. and the chance of conversion is very high in these conditions.

Content marketing for lead generation-

Content marketing is a strategy that focuses on creating and sharing valuable, meaningful, and regular content. Content marketing aims to attract and hold a defined audience & drive successful customer action. Meaningful and useful content are the main aspects of building a relationship with an audience and increasing credibility with your target audience.

Strategies for creating useful and informative content-

  • Create high-quality and genuine content to build trust and credibility with the audience. 
  • Write content that mentions the interests and needs of the target audience, to attract new visitors. 
  • After attracting visitors nurture those leads for example by offering a webinar in exchange for contact.
  • Use valuable content to convert your audience easily into customers.

Optimize website for lead capture-

Website is a most valuable asset for lead generation. A website is a digital storefront of business, and optimizing a website is very crucial for converting casual visitors into loyal customers. Here are some key points to optimize the website for lead generation-

  • Design and layout consideration
  • Creating effective landing pages
  • Add call-to-action (CTA) buttons
  • Use lead forms 

Optimize social media-

If you can optimize your social media profile, knowing your audience and engaging with them, you can convert your social media profile into a quality lead-generation machine

  • Leverage social media platforms- your social media has to one-stop-shop for your audience to learn about what you do.
  • Impactful use of social media advertising- creating targeted Ads with some special offers to attract ideal leads.
  • Social engagement and listening- engage with your audience by sharing content, answering questions, and building relationship

Nurturing these leads by using social media can convert your leads into potential customers.

Leverage SEO-

By using SEO, we can generate quality leads that are more likely to convert. If we focus on user experience, leveraging local SEO, and targeting the right keywords then we can increase the chance of landing high-quality leads.

Some key points-

  • Optimize for search engines
  • Value of keywords and long-tail keywords
  • Utilizing local SEO for geo-targeted leads


Hubspot is one of the oldest tools in the game of lead generation. Its lead-generation tools merge with its CRM. Inbound lead generation is their main focus and these tools are aimed at both sales and marketing teams.

Key features-

  • Seamless CRM system
  • Easy-to-use tools like drag-and-drop editing
  • Premium hosting and security
  • AI content assistant






$ 0 / month

$ 15 / month

$ 800 / month

$ 3600 / month

Zoho CRM-

Zoho CRM is a combined CRM with an extensive range of lead-generation tools. They integrated with SalesForce. They focus on customers’s journey starting with lead collection and scoring & ending with conversion.

Key Features-

  • Salesforce automation
  • Powerful email marketing tools
  • Easy-to-use drag-and-drop tools
  • A/B testing





Rs. 800 / month

Rs. 1400 / month

Rs. 2400 / month

Rs. 2600 / month


It is a sales CRM from Freshworks, a leading easy-to-use cloud-based software. It is an all-in-one platform that provides the ability to deliver experiences at improve lead engagement. FreshSales is a good choice for all sizes of businesses to get quality leads.

Key Features-

  • Powerful CRM
  • Automation
  • Ai-powered lead contact scoring
  • Pipeline management






Rs. 0 / month

Rs. 899 / month

Rs. 3889 / month

Rs. 5879 / month


Pipedrive helps you to manage different pipelines in the same way that is combined with their CRM. Its lead management tools are also merged with its CRM. Pipedrive’s chatbot and auto-nurturing tools are important features to help the sales team convert leads.

Key Features-

  • Ability to create unlimited pipelines
  • AI-powered lead generation chatbot
  • Auto nurture capabilities
  • Import lead data from across the internet







$ 12 / month

$ 24 / month

$ 49 / month

$ 59 / month

$ 79 / month


Zendesk started its journey as only a customer service tool but now expanding into sales and marketing software to mention the entire journey of the audience. For quality lead generation, they capture and score leads & offer email combinations and automated sales sequences. 

Key Features-

  • Mobile App
  • Email integrations
  • Content scoring tools
  • Sales sequences for lead engagements


Sell Team

Sell Growth

Sell Professional

$ 19 / month

$ 55 / month

$ 115 / month


In Conclusion, if you want to grow your business and want to generate quality leads & convert them into potential customers then you should explore this list. These above-mentioned practices and tools are the best way to get quality leads and grow business with those leads. You can choose any practice or tool according to your needs and budget.

FAQS for Top 10 Lead Generation Practices & Tools For Business Growth 2024-

Q.1 What is B2B lead generation?

Ans. B2B lead generation is the process of identifying potential customers for your product or service and trying them to convert. Sales and marketing teams use a variety of lead-generation strategies to attract interest from this target audience.

Q.2 How to get B2C leads?

Ans. Key points to get B2C leads-

  • Produce video content
  • Personalize email marketing
  • Paid advertisements
  • Social listening
  • Invest in analytics
Q.3 Is lead generation part of CRM?

Ans. CRM plays a vital role in lead generation, helping businesses to identify and target new prospects. By leveraging customer data, automation, and integration with marketing and sales tools, CRM can provide a more complete view of each customer and inform more effective lead generation campaigns.

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