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Top 10 Free & Paid Keyword Research Tools 2024- Keyword research is one of the most important parts of Search engine optimization. Whether you are an SEO specialist or just a beginner,  you have to use a keyword research tool for searching perfect keywords.

In 2024, According to some stats the first five organic search results hold more than 65% of total clicks. Organic search results are depending on the research and optimization of the perfect keywords. Without an online tool, you can not research relevant and quality keywords with their monthly search volume and other details. We curate a list of the Top 10 Free & Paid Keyword Research Tools in 2024 to save you time

List of Top 10 Free & Paid Keyword Research Tools 2024-Top 10 Free & Paid Keyword Research Tools 2024 1

If you are a beginner in SEO and afraid to use tools because of their charges, then you can use free keyword research tools for your research, there are hundreds of free SEO and keyword research tools on the internet. You can also use the paid tools if you have more usage of tools and want advanced features in them. We create a list of some free and paid tools for keyword research. List-

Google Keyword Planner-

Google Keyword Planner is one of the best free keyword research tools on the internet. It is a great tool for beginners to start their keyword research especially when you work on paid campaigns of Google Ads. You have to sign up for an Adwords account for this tool. And, You do not have to run an Ad to start this tool. 

You can simply enter a keyword in this tool and this provides you the multiple relevant keywords and website links with other details like monthly search volumes, domain authority, and competition. It offers the data for you from direct Google. Everyone can use this tool for free with an AdWords account.

Google Trends-

Google Trends is another amazing keyword research tool that helps you research relevant keywords with monthly search volume over time and across multiple locations. You can also separate the keywords according to search history, category, and location.

You can input the keyword in the tool and it will provide you the detailed results, web interest around the specific search terms, similar keywords, source of traffic, and reason of interest. Also, it will provide you with easy-to-understand graphs of statistics, which you can download. 

Google Trends is one of the most reliable tools for grouping searches which are assumed to be the same. It can try to give you a comparison between two keywords or options which one has more search volume and frequency.


SEMrush is a renowned keyword research tool that helps SEO specialist simplify and manage their SEO tasks. It can help you identify competitors, which is a big reason that SEMrush is a top keyword research tool among all. It is a competitive research tool that offers a wide range of SEO services. 

It can compare different domains and judge the competitive outlook. Also, it can provide you with the positions of common keywords in paid and organic results with their history of rise and drop. 


Ahrefs is a similar kind of keyword research tool to SEMrush but has some additional features and a more natural design. Google sometimes provides quick answers sometimes for queries. So every search is not converted into a page visit always. But Ahrefs provides keywords that generate website traffic and skip dead-end options with the help of using clicks and clicks per search metrics. 

It has a database of more than 8 million keywords across almost 175 countries. Every month it updates the database of keywords. Ahrefs provides the combined data with search volumes from different search engines or platforms including Google, Amazon, Baidu, YouTube, Bing, and more. 

You can research competitive data, and its site explorer tool provides you with data on competitor’s keyword strategies. Also, you can compare your strategy with your competitor’s strategy by using the content gap features of the tool.

MOZ Keyword Explorer-

MOZ is a leading keyword research tool that provides extensive keyword research in no time and provides effective suggestions. It has an additional feature of allows users to export the CSV file, which makes it the best tool for keyword research. Users can easily download the MOZ bar which shows at the top of their computer or laptop screen. This tool allows users to check the page and domain authority, spam score, shares of the website, and more.

MOZ gives assurance of more than 95% accuracy in search volume. By using the scoring system, you can prioritize the keywords according to topic. Users can filter keywords by different parameters like location and category for keyword strategy planning. 

You can also see the top ten organization results for any keyword with its social media share and link to the page. Most of MOZ’s features are under a paid subscription but its keyword explorer allows three free searches per day.


Soovle is one of the best free keyword research tools to get suggestions based on provided keywords. This tool provides combined data from different search engines or platforms including Google, Bing, Amazon, Wikipedia, YouTube, Yahoo, and more.

Soovle provides hundreds of suggestions within no time and shows results by the website. Users can also download the suggestions in a CSV file and use it for future reference. It provides an alphabetic list of the top keywords that are ranked high for their websites.


Ubersuggest is a free keyword research tool that provides long-tail and short-tail keyword suggestions in seconds. You can download the Ubersuggest app or add an extension to your browser for several purposes including search volume data, keyword density, keyword difficulty, and keyword suggestion.

Users can see all the top relevant keywords that are generating the most clicks. You can get top SEO page reports to understand how your competitor’s page working. If you want to write content on some keyword, you can check the top content around this specific keyword. 

Backlinks are the most important part of search engine rankings, that is where Ubersuggest can great help for you. You can see the details that where websites are backlinking their articles.


KeywordTool.io is an early-stage keyword research tool but you can get suggestions for long-tail keywords which you have already thought of. It is a free tool even do not need to create an account to use this tool.

This tool provides keyword suggestions from Google Autocomplete and more data like monthly search volume, trends information, competition, and more. In the free keyword research tools list this tool is a good choice for users.


Serpstat is a high-performing keyword research tool for Adwords management, local search optimization, link building, and keyword research. This tool provides a detailed list of profitable keywords that are used by competitors to get higher rank on search engine page results.

It claims to have the biggest database for identifying relevant keywords, analyzing monthly search volume, and keyword popularity, and tracking competitors. It is a complete paid subscription keyword research tool.


AnswerThePublic is a well-known keyword research tool on the internet. It uses an autocomplete feature to provide combined data from different search engines. This tool generates more than 600 results and visually represents the search. Users can easily identify the search volume according to related searches, questions, and comparisons.

This is a free tool for keyword research, content, and market research. 

If you are a beginner then this tool is best for your keyword research, as it is easy to use.


In Conclusion, users must choose the right keyword research tools to find relevant keywords for their websites. Above-mentioned all tools are the best tools for keyword research and other SEO activity. Some tools are free and some are paid subscription tools for additional features. You can select any tool according to your requirements and choices.

FAQS for Top 10 Free & Paid Keyword Research Tools 2024-

Q.1 How to analyze keywords using free and paid tools?

Ans. Some steps for analyzing keywords using tools-

  • Start with keyword ideas
  • See on the search console, which keywords your website already ranked
  • Do keyword research on your competitors
Q.2 Is Google Keyword Planner good for SEO?

Ans. Yes, We recommend using Keyword Planner for SEO for a few reasons, including the Google Keyword Planner is free, which is perfect if you're looking for a cost-effective tool.

Q.3 Is Semrush a paid tool?

Ans. It offers a wide range of helpful tools for keyword research, backlink analysis, rank tracking, content optimization, PPC management, and more. SEMrush provides both free and paid services.

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