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eCommerce SEO Checklist 2024: Complete Guide- SEO is one of the most effective marketing strategies in eCommerce marketing. It has the best conversion rates out of all marketing strategies and channels. 

Some eCommerce owners think that SEO is very difficult as like as magic, but this is not true at all. SEO is a skill and it is all about learning the right thing and execute perfectly on your work. 

So we create a whole-length complete guide for eCommerce SEO Checklist 2024 not only for information but also for your real-time work.

Explanation of eCommerce SEO Checklist 2024: Complete Guide-eCommerce SEO Checklist 2024 Complete Guide 1

There are many important aspects of eCommerce SEO, we mentioned explained details of all aspects in this Blog.

Keyword Research-

Keyword Research is the base of every eCommerce SEO campaign. It informs about every other task of SEO and it is impossible to optimize your product, service, and category pages without keyword research. The list of keywords also influences the technical SEO of your website.  There are many ways to research keywords for eCommerce. These are-

  • Google Auto Suggest - if you go to Google and type a keyword related to your product or category, Google will autosuggest some terms according to what you are writing. So that's why this is a good option for keyword research. Google will suggest some search terms according to recent searches and provide potential keywords.
  • Google Related Searches - this is another resource for keyword research, at the bottom of the Google search results page you can find the potential keywords. 
  • Google Keyword Planner - it is a fully free keyword research tool of Google. If you have an Ads account in Google then you research your keywords in this tool. This tool can provide thousands of potential keyword searches within seconds.

Now you know the way to research potential keywords for eCommerce SEO, we share some important points about how we research keywords for different pages of the website-

  • Keyword Research for Blog Pages -  keywords for Blog posts are always informative and appear in informational search results.
  • Keyword Research for Product Pages - these types of keywords are very buyer-intent and fully focused on products that include the model name & number, Brand name, colors, and target user(women, kids, men, etc)
  • Keyword Research for Category Pages - targeted keywords for category pages are more broader than product pages search. In this people search for categories of products, not single products.

eCommerce On-page SEO-

In eCommerce On-page SEO, you have the most control as it is all about what you do on your website and where your keyword research can come from. This is the time to optimize the product and category pages of your eCommerce site because, in this type of website, these two pages drive the most sales and traffic. Here are some key points for doing On-page SEO on eCommerce website- 

  • Optimize page/product title
  • Write an original description of the product
  •  Add description on category pages
  • Create SEO-friendly URLs
  • Add meta description
  • Optimize images with alt text and title
  • Structured data
  • Add blogs
  • Internal linking
  • Avoid duplicate and useless content 

eCommerce Technical SEO-

Technical SEO is one of the most important things for all websites. That is why eCommerce websites lean to have lots of pages. Most e-commerce site pages do not have many backlinks to point to them, so in this situation, technical SEO is helpful for e-commerce sites. Regularly technical SEO audit websites are performing better than other sites.

Common Technical SEO Issues- 

  • Broken links
  • Duplicate content
  • Problem in title or description tag
  • Reduced page speed

Here are some points that we can implement in eCommerce Technical SEO

  • You should have an SSL certificate and running your website with HTTPS protocol.
  • More than 60% of traffic comes from mobile devices, so always make sure that your website is fully mobile-friendly and your approach is always mobile-first-design.
  • Page speed is one of the important factors in Google rankings. If your web pages load fast and smoothly then this is the better user experience for visitors. The following metrics will measure the site and page speed.


(Largest Contentful Paint)


(First Input Delay)


(Cumulative Layout Shift)

Up to 2.5 Sec(Good)

Up to 100 ms(Good)

Up to 0.1 (Good)

Up to 4 Sec(Needs Improvement)

Up to 300 ms(Needs Improvement)

Up to 0.25 (Needs Improvement)

More than 4 Sec (Poor)

More than 300 ms(poor)

More than 0.25 (Poor)

  • Creating a sitemap or site structure is very important for an eCommerce website because it maps out your all pages and you can find which page is more important.
  • Make sure that your site is not in maintenance mode and submit your sitemaps manually to search engines so that Google index and crawl your website.
  • Auditing your eCommerce website regularly and finding & fixing issues on the site.

Content Marketing-

Content Marketing is helping you get organic traffic on your website and sales. If you implement perfect content strategy on your eCommerce website then you can drive lots of targeted audience to your website. Blogging is one of the most used content market strategies in eCommerce SEO. here are step-by-step guides for perfect content strategies in eCommerce SEO -

  • Found Targeted Audience - finding the right target audience according to your product or services is very important for content marketing of eCommerce SEO. you can visit online places like Reddit and Coffeegreek to find the right audience. 
  • Found Words or Phrases Customer Uses - after finding the right target audience, you have to keep an eye on your audience and which words or phrases they use mostly in their searches about problems or queries.
  • Create Content Around Keywords- content is most important in marketing. if you post keyword-based genuine or useful content regularly then it will be so beneficial for your eCommerce website.

Link Building-

Link Building is the most important part of SEO, it generally comes down to one thing Backlinks. This type of link you get from other websites to your website can be a homepage link. There are two types of backlinks - 

  • Nofollow Backlinks - search engine crawlers do not track these types of backlinks. However, visitors can use these links. These types of links don’t give Link Juice to you.
  • Dofollow Backlinks - Dofollow backlinks benefit more to your website. They allow search engine crawlers to track links and give Link Juice from other websites to yours. 

Every backlink is not the same, some are good and beneficial but some backlinks damage your website badly. Make sure we make high-quality and beneficial backlinks for the website.

Here are mentioned some techniques for getting quality backlinks-

  • Guest Blogging
  • Social Bookmarking
  • Question Answer Post
  • Web 2.0


We provide a complete guide for the eCommerce SEO Checklist in 2024. The guide covers key aspects such as keyword research, on-page SEO, technical SEO, content marketing, and link building. It's a valuable resource for eCommerce owners looking to improve their online visibility & drive more organic traffic and sales.

FAQS for eCommerce SEO Checklist 2024: Complete Guide

Q.1 How long does eCommerce SEO take?

Ans. It typically takes 4-6 months to see results from SEO efforts, but it can take over a year for a new site and as little as 30-90 days for an established one.

Q.2 Which is the best SEO eCommerce website?

Ans. BigCommerce is the best SEO eCommerce website. It is one of the leading eCommerce platforms for companies that want to build an online store.

Q.3 How important is SEO for an eCommerce website?

Ans. SEO is very important for eCommerce to increase their Conversions. Because SEO helps the website to attract organic traffic and sales. 

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