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Digital Marketing Salary in USA - It is great to have a career in the digital marketing industry. Today, we have the digital marketing domain under concentration to mull over various career prospects and job opportunities in the USA. You will come to know digital marketing salary in USA to capture an informed idea before you delve into the industry.

Internet marketing is an ever-evolving sector in the advertisement industry. Businesses face a dire competition in this technology-driven era to grip over the maximum customer base. Traditional marketing strategies are no longer capable of bringing the desired results. Consequently, modern marketing techniques are being intruded into the market to help ventures overwhelmingly.

Digital Marketing: What is Employment Status in the USA?

As far as the job prospects are concerned, it is the area to leave you with an open mouth. The digital marketing industry inculcates bewildering career paths under different departments to encourage youngsters to adopt this circuit without considering a second thought.

Since the last few years, the industry has offered thousands of jobs to Americans, and it is expected to double the current figures of employment in the near future. As per salary, it varies according to the skillset and the job profile in hand.

What are you waiting for?

It is an accurate time to develop a skill in any trade of digital marketing to have a gorgeous career ahead. You need to enroll in a digital marketing certification course to enhance and improve the competencies that will help you achieve the milestone of your career growth.

What are the Various Job Profiles Under the Digital Marketing Umbrella?

Digital Marketing Executive

As a fresher, you will serve the company as a digital marketing executive to perform some technical tasks like keyword researching, analyzing & testing etc. Moreover, digital marketing executive comes to plan, execute, and optimize online marketing efforts to build long-term relations with customers.

Digital Marketing Specialist

Further, you can become a digital marketing specialist after a year or two, contingent upon your skillsets and competencies. You can work as a TL with creativity, passion, and dedication being performance boosters for your organization.

Digital Marketing Manager

It needs around 3 to 4 years for a person to become a digital marketing manager. However, it is your flexibility and adaptability towards your job profile to let you enjoy this role sooner or later.

Content Marketing Manager

The prime role of the content marketing manager is to oversee the content marketing campaigns of the company. You will be responsible for achieving the target audience by implementing the right content strategies at the right time.

Email Marketing Executive

You run effective email marketing campaigns to draw leads for the firm. Further, you need to draft a list of the target audience and structure relevant email designs to captivate the receivers overwhelmingly.

SEO Analyst

An SEO Analyst has to create strategic SEO tactics to boost the website’s position in search engines. Additionally, they formulate effectively and trending SEO strategies by keeping in mind the Google guidelines.

Social Media Marketing Manager

Under this profile, you perform the onus of bringing new visitors to the company’s website from social media. You generate and share relevant social media posts in the form of images, videos, text, infographics, blog posts, audio, and more.

Google Ads Marketer

They develop and manage paid marketing policies under PPC management. They find the most appropriate keywords to capture the right audience at the right time.

Digital Marketing Career, Jobs, and Salary in USA

Let’s consider a survey conducted in the United States of America to get findings to the following queries:

  • What do they earn?
  • How many years of experience they have?
  • What is their educational background?
  • Where do they work?
  • What is their job title?
  • How much they enjoy their day to day work?

People who participated in the survey belong to 7 specialization areas:

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • Conversion Rate Optimization
  • Mobile Marketing
  • Pay per Click

Digital Marketing Career Data – Area of Specialization

  • Search Engine Optimization – 21%
  • Content Marketing – 20%
  • Social Media – 14%
  • Conversion Rate Optimization – 12%
  • Pay per Click – 12%
  • Analytics – 10%
  • Mobile Marketing – 9%

Thus, more online marketers in the US prefer the SEO industry for a career. This industry is expected to grow to $79 billion in 2020 from $72 billion in 2018.

Salary Data – How much do digital marketers earn?

According to the PayScale website, the average digital marketing manager salary in USA is US$66,659 per annum. It varies as per the role, skillsets, experience, and location, etc. Depending upon the experience in hand, a digital marketing manager is expected to get a salary in the following patterns:

  • Digital Marketing Manager (with less than 1 year) - $45,334
  • Digital Marketing Manager (1 to 4 years of experience) - $59,355
  • Digital Marketing Manager (5 to 9 years of experience) - $71,406
  • Digital Marketing Manager (10 to 19 years of experience) - $82,538
  • Digital Marketing Manager (over 20 years of experience) - $90,118

Meanwhile, the majority of digital marketers who earn the best salary figures specialize in Conversion Rate Optimization.

Digital Marketing Salary in USA: Popular Employers of the USA Industry

Below is the list of some popular and recognized companies that are hiring digital marketing managers at impressive salary packages.


Average Salary (per annum)

Amazon.com Inc


AEG Live


TITAN Formwork Systems




Test Inc


Thermo Fisher Scientific Inc.


Nexstar Broadcasting Group


The Kroger Company



Digital marketing is a perfect career option for you if you have an affinity with the technology world. The USA is an opportunity-stuffed industry to let you pursue a thriving career in the domain.

As far as the digital marketing salary in USA is associated, everything seems charming to start with. You will have a good start under various job profiles to grab a respected yet tougher role after some experience. The salary will gradually increase over time.

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