DIGITAL MARKETING COURSE

digital marketing course panchkula

Digital Marketing Course - After Google's Penguin, Panda and Hummingbird Updates, even seasoned Digital Marketing professionals are confused. What to do and what not to do is subject of debate. In this scenario, only time-tested experience gathered with projects is helpful. After these Google updates Search Engine Optimization world is shocked and there is chaos amongst SEO executive as well as website owners.
When it comes to career as SEO/SEM executive, no doubt it's one of the most promising and challenging career.
The candidates who want to make Digital Marketing as career has to choose the SEO training in Panchkula judiciously or else there is no dearth of institutes which provides SEO training which is obsolete and not syn with current updates.
At Webhopers the course has been designed as per current Search Engines updates and as per the demand of current industry. Our aim is to impart you SEO training based on the practical knowledge that we have gathered over the years working on different projects in long span of time. So, you will get professional SEO training with practical and real life live projects. Also our trainers are industry expert who have knowledge of training as well as working in the industry. So, you will be provided 100% guaranteed time tested SEO training.
If you are looking for SEO training institute in Panchkula which can deliver you up-to-date SEO course, you are assured that you are at right place.

Part - 1
Digital Marketing Overview
digital marketing training Panchkula
  • What is Digital Marketing ?
  • Why Digital Marketing is Important ?
  • Why Digital Marketing over Traditional Marketing ?
  • Techniques Used in Digital Marketing (SEO, PPC, SMM, SMM, Email Marketing, Display Advertising, Inbound Marketing, ORM)
Part - 2
Market Research and Analysis
  • Keywords Research (Main Keywords, Key phrase, prefix and suffix)
  • Competitor research (Competitor List, their presence,Competitor SERP, DA, PA)
  • Target areas and goals.
  • Roadmap Creation.
  • Complete Domain Guide
Part - 3
Website Creation And Planning
  • What is Domain name ?
  • What are the top domain registrar names sites ?
  • How to purchase domain names from different sites?
  • What is web hosting server ?
  • How to attach domain name with web hosting servers?
  • How to install WordPress on hosting servers?
  • Wordpress Backend training ?
Part - 4
SEARCH ENGINE OPTIMIZATION (SEO)
  • What is Search Engine Optimization ?
  • What are search engines ?
  • How Search engines Works?(Google, Bing, yahoo)
  • White, gray and black hat seo.
            On-Page SEO
  • Title, url, meta description and keywords optimization.
  • Heading tags, hierarchy and block level optimization,Image
  • Presence of Bold, italic and listed items.
  • Importance of unique content.
  • Navigation in Page
  • Anchor Text Optimization
  • Keyword Proximity, Keyword Prominence,Keyword Density
  • LSI (Latent Semantic Indexing)
  • Rich media content Creation (Infographics, Slides, and Video Content)
            On Site SEO
  • Website structure
  • Regular Updation
  • Page Loading Speed
  • Content and Code ratio
  • Link Structure (Tree and Diamond)
  • Breadcrumb.
  • UI/UX
            Off-Page SEO
  • Social Sharing
  • Social Bookmarking
  • Directory Submission
  • Link Building Guide
  • Link Equity
  • Link Diversity
  • Reciprocal link
  • Link Frequency
  • Guest Blogging
            Search Behaviour
  • CTR Impact
  • Search Spam
            Local SEO
  • Working process of Local Search Result
  • Google Plus local Business Creation
  • Bing Places
  • NAP
  • Citation for local seo
            Search Engines And the algorithm
  • How Search Engines like Google, Bing and Yahoo works
  • Search Engine Sitemap Submission
  • Search engines algorithm and their importance.
  • (Panda, Penguin, Hummingbird and their importance)
  • Search Engine Spams.
            Some Important Terms in SEO
  • 301 and 302 redirects and their usage
  • rel=”canonical” rel = “nofollow” , rel=”Noindex”
  • DA and PA
  • Some Black Hat seo terms (Cloaking,Doorway pages, Link Farming, Content Spinning,Commenting, hidden text)
  • Nofollow and Dofollow Links
  • Robots.txt and .htaccess files
  • Introduction to ASO
  • Monthly Reporting
Part - 5
Google Search Console Tool
  • Webmaster/Search Console Website Verifications
  • search appearance overview
  • Understanding Search Analytics
  • Site backlinks
  • Managing Spam Backlinks
  • Managing International and Local Ranking
  • Analyse Google Indexing Status
  • Removing Results from Google Indexing
  • Understanding Crawling and it's issues
  • Robot.txt tester and Sitemaps
Part - 6
Google Analytics
  • Overview of Google Analytics
  • Getting tracking codes for websites
  • Users Behaviour and users flow
  • Getting insight of users behaviour on website
  • Traffic analyses
  • Goal setup
Part - 7
Social Media Marketing
  • Facebook optimization
  • Facebook Post methods,
  • Example of perfect facebook post
  • Hastag and tagging in facebook
  • Understanding facebook Algorithm
  • Creating ads on Facebook
  •  Facebook Analytics
  • Twitter Optimization
  • Twitter Analytics
  • Creating Ads on Twitter
  • Pinterest
  • Google Plus
  • LinkedIn
  • StumbleUpon
  • Reddit
Part - 8
Content Marketing
  • How to build Content marketing Strategy
  • Create curation for audience
  • Create Content in Slides, PDF,s And video format.
  • How to get content development ideas.
  • Content distribution through social media and other platforms
Part - 9
eCommerce Marketing
  • eCommerece Market Research
  • Is Content Necessary in eCommerce
  • Site Structure for Ecommerce
  • Ranking New Product
  • Managing Duplicate Content
  • Managing Seasonal Products
  • eCommerce AdWords Structure
  • eCommerce Affiliate marketing strategy
Part - 10
Google AdWords
  • Introduction to Google AdWords
  • Keyword Research in Pay Per Click Marketing
  • Landing Page creation and optimization
  • Creating first ad Campaign
  • Creating Ad Group and Ad Copy
  • Keyword Insertion.
  • Different type of Ad extension
  • Remarketing ppc ad campaigns
  • Quality Score Optimization
  • Conversion tracking
  • A/B testing and conversion optimization.
  • Basics of display Advertising
  • Different types of display ads format
  • Display ads targeting using different methods
  • Website traffic through YouTube Videos
  • Using Youtube Videos for SEO
Part - 11
Mobile Marketing
  • Creating Mobile Friendly User Interface
  • Mobile apps for regular engagement
  • App engagement and installment ads.
Part - 12
Online Bidding and Freelancing Overview
  • Introduction to freelancing
  • Overview of UpWork Freelancing platforms
  • Profile creation and increase profile visibility.
  • Cover letter creation
  • Bidding strategy and proper utilization of bidding chances.
  • How to receive Payment through UpWOrk in India
Part - 13
Blogging and Google Adsense
  • Introduction to blogging
  • Difference between free hosted and paid blogging platforms.
  • Introduction to Adsense and how it work with blogging and web portals.
  • Google AdSense account requirements and eligibility criteria for approval in India.
  • Different types of Ad Format
  • Types of Earning
  • Payment procedure
Part - 14
Affiliate Marketing
  • Introduction to affiliate Marketing
  • How affiliate marketing model works
  • Affiliate Marketing for increase sales and earning money
  • Apply and approve process of different affiliate
Part - 15
Online Reputation Management - ORM
  • Online reputation basis
  • Managing negative feedback
  • ORM techniques
  • Manually tracking audience behaviour using tools
Part - 16
Video Marketing
  • Youtube Video creation
  • YouTube channel creation and optimization
  • YouTube Video Optimization
  • Business Branding through youtube