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Digital Marketing Salary in Canada - Digital marketing has evolved enough to be a complete package of marketing services for businesses across the globe. Today, we would like to dwell on digital marketing salary in Canada, alongside its scope and other prospects. It will grab you a comprehensive scenario regarding career opportunities and growth in the country.

Canada is among the most preferred and most-visited countries in the world. The nation has accumulated a magnificent atmosphere for folks around the world. It also enjoys cordial relations with other countries that drives an extra edge to its ever-growing economy.

As far as online marketing is concerned, Canada concludes the humongous career scope for digital marketers and enthusiasts. The country provides a favorable approach in other industries to let people perform their dream jobs. One needs to be diligent and tenacious to get their ultimate goal to happen.

What is Digital Marketing?

The most-asked question in the online marketing world – what is digital marketing?

Digital marketing is simply a way of promotion using digital channels. It includes the activities performed to advertise a product, service or anything else using the internet.

Some of the popular channels used comprise Websites, Social Media, Mobile Apps, Search Engines, etc.

Who is a Digital Marketer & What Do They Do?

A digital marketer is an online marketing professional who devises and executes various marketing strategies for brand/product/service promotion over the internet. They use several digital marketing platforms to perform these strategies and tactics. Some of the most praised and effective tools include;

  • Search Engine Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Content Marketing
  • Affiliate Marketing
  • Mobile App Marketing
  • Video Marketing
  • Conversion Rate Optimization

Online marketers are responsible for generating, implementing, and managing these tools to attain the set targets. They use analytical skills and creativity to ensure the maximum return while keeping all the processes under budget.

Digital Marketing Industry in Canada

The digital marketing trend has widely thrived throughout the earth. It has erupted as one of the best and recognized forms of advertising worldwide. With the surging internet penetration rates, marketing specialists are significantly evolving digital channels for business promotion. Overall, it has impacted the marketing industry overwhelmingly.

When it comes to Canadian soil, we see the same trend here as well. In fact, Canada is among nations with rapidly-growing digital marketing industries. Given the massive population (around 90%) of internet users, the marketing teams are being encouraged to involve online marketing techniques into processes.

What Statistics Say?

Statistically, Canadian online marketers spent $6.36 billion in 2019, and it is estimated to surpass $7 billion by 2021. Similarly, the search advertising was the most-promising area with $3.6 billion in revenue in 2018. The video marketing segment also has shown substantial growth over the years in Canada is the most popular among Canadian internet users.

Further, the mobile marketing industry also has appeared as an influential tool for advertisers across the nation. The revenue from mobile internet advertising crossed $4.8 billion in 2018. These figures are likely to improve in the future, given the huge popularity of social media.

Here’re some other key figures pertaining to the Canadian digital advertising industry:

  • 53 Hours – This is the daily time spent online by Canadians.
  • 89% - Percentage share of total Population who access the internet daily.
  • 8% - Social Media penetration in Canada.
  • CAD 3.65 Billion – Internet search marketing revenue in Canada
  • CAD 1.82 Billion – Internet video advertising revenue in Canada
  • CAD 4.79 Billion – Mobile internet advertising revenue in Canada
  • CAD 1.29 Billion – Mobile social media ad spent in Canada

Digital Marketing Jobs Types, Responsibilities & Salary in Canada

Following the aforementioned facts, we can easily anticipate the room for digital marketing jobs in Canada. You will have vast career paths under different marketing corridors depending upon your skillsets, knowledge, and experience. Accordingly, digital marketing salary in Canada also varies as per these factors.

Various Job Types in Digital Marketing

Well, you can be hired for any digital marketing role on any job type basis. Usually, big companies hire freshers to experienced candidates on a full-time basis. However, students in the final semester, and fresh graduates are hired on an internship basis. Here’s the popular job types list:

  • Full-Time
  • Part-Time
  • Contract
  • Permanent
  • Internship
  • Freelance
  • Temporary

Common Responsibilities of a Digital Marketing Professional

It highly depends on the job role and campaign type you handle. But some of the basis onuses are as follow:

  • Understanding client requirements
  • Conducting competitive research
  • Generative online marketing strategies as per the business goals
  • Developing awesome content strategies
  • Initiating SEO & PPC campaigns
  • Managing On-page & Off-page optimization processes
  • Building social media marketing plans
  • Implementing effective email marketing strategies
  • Ensuring leads for clients
  • Staying up-to-date with the latest digital marketing trends

Digital Marketing Salary in Canada

A digital marketing professional receives an average salary of C$50,639 per annum in Canada.

Further, the salary figures are variable on the basis of skills, experience, company size, and location, etc.

An entry-level online marketing specialist with less than 1-year experience is expected to earn C$40,730. Similarly, a professional with 1-4 years of experience can earn C$49,940. Further, experts with 5-9 & 10-19 years of experience are supposed to get C$56,748 and C$56,014, respectively.

Salary Figures: Location-wise

Toronto, Ontario – C$53,249

Vancouver, British Columbia – C$52,715

Calgary, Alberta – C$52,673

Montreal, Quebec – C$51,159

Ottawa, Ontario – C$51,339

Mississauga, Ontario – C$49,499

Waterloo, Ontario – C$43,821


In the culmination, we can freely say that digital marketing is booming swiftly to dominate the advertising industry overwhelmingly. The Canadian advertising segment also has witnessed considerable growth during the recent era.

As per digital marketing salary in Canada, the figures are convincing for freshers to experts. You need to obtain the required skillsets in any particular digital marketing field. Immense career paths are open to avid people who want to observe digital marketing as a lifelong career.

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